Southern
Specialties
Preserving the authentic taste of Ca Mau crab since 2011 through careful selection and thoughtful service.
The story of untying the crab
After a disappointing market purchase of crab that was no longer fresh and had very little meat, Nguyen Hoang Van in Tan Binh District, Ho Chi Minh City, saw a simple need: customers deserved access to genuinely good crab that was worth what they paid. That experience became the starting point for Cua Ngon.
The “Selling crab online” story on VnExpress →Published by VnExpress on November 21, 2013, the story became a milestone in Cua Ngon’s journey to change the way crab was sold and presented, laying a foundation for the brand to serve customers in Vietnam and abroad.
A journey for authentic flavor
Crab is selected in the Dat Mui region, kept alive and fresh, and delivered through a process focused on quality at every stage.
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Dat Mui
Natural Ca Mau crab source
Sourcing station
Sourced in renowned crab-producing areas
Selection
Each crab selected before delivery
Transport
Keeping crab alive and fresh in transit
Cua Ngon
Final selection and customer service
Vietnamese tables
Sharing the flavors of Dat Mui
Trust built on what customers can verify
Selected Ca Mau crab
Live, firm-meat crab carefully selected before reaching customers.
Weighed at the counter
Customers can see and verify the weight before cooking or delivery.
No string weight charged
You pay for crab, not tying string. Transparency starts at the scale.
Quality issues handled promptly
Under our “A million crabs, one standard” commitment, quality issues are handled promptly according to policy.
“A million crabs, one standard”
It is more than a number. It is our commitment to quality, transparency and integrity in every crab we serve.
Cua Ngon is not only about serving a delicious dish. We want every table to carry a genuine story of the land and people of Ca Mau.
Integrity and aspiration
The values that guide how Cua Ngon works, serves customers and grows sustainably.
Integrity
Toward customers, partners and the community.
Quality
The foundation of lasting trust.
Transparency
In our operations and the way we serve.
Sustainability
For the brand and future generations.
